The Tipping Point: How Little Things Can Make a Big Difference
Product ID: 286398
📈Trend science decoded
📚Bestselling insights
🔍Data-backed concepts
323 kr
1
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Description
🔥 Turn small moves into big waves with Gladwell’s trend blueprint!
- CONTEXT IS KING - Leverage the 'Power of Context' to shape environments that drive trends.
- MEMORABLE IMPACT - Master the 'Stickiness Factor' to make ideas unforgettable and contagious.
- PROVEN BESTSELLER - Ranked #2 in Market Research Business with 9,940+ glowing reviews.
- UNLOCK VIRAL SECRETS - Discover the 'Law of the Few'—how key influencers ignite massive change.
- CROSS INDUSTRY RELEVANCE - Essential reading for marketers, managers, and trendsetters aiming to lead change.
Malcolm Gladwell’s 'The Tipping Point' reveals the science behind how small, targeted actions trigger massive social and business trends. Through three core concepts—the Law of the Few, Stickiness Factor, and Power of Context—this bestselling book offers actionable insights for professionals eager to harness viral momentum and drive impactful change.
Specifications
| Best Sellers Rank | #29,204 in Books ( See Top 100 in Books ) #2 in Statistics (Books) #3 in Market Research Business (Books) #7 in Advertising (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (10,052) |
| Dimensions | 5.5 x 1 x 8.5 inches |
| ISBN-10 | 0316346624 |
| ISBN-13 | 978-0316346627 |
| Item Weight | 10.6 ounces |
| Language | English |
| Print length | 304 pages |
| Publication date | January 7, 2002 |
| Publisher | Little, Brown Paperbacks |
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