---
product_id: 274533384
title: "W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer"
brand: "w7"
price: "132 kr"
currency: DKK
in_stock: false
reviews_count: 13
url: https://www.desertcart.dk/products/274533384-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring
store_origin: DK
region: Denmark
---

# Pore minimizing blur Watermelon extract boost Hydrating formula W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer

**Brand:** w7
**Price:** 132 kr
**Availability:** ❌ Out of Stock

## Summary

> ✨ Glow like you mean it — prime, perfect, and own your radiance! 🍉

## Quick Answers

- **What is this?** W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer by w7
- **How much does it cost?** 132 kr with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/274533384-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethically Beautiful:** 100% cruelty-free, because glowing skin shouldn’t cost the planet.
- • **Glow-Infused Hydration:** Watermelon extract delivers lasting moisture and a radiant finish.
- • **Flawless Base, Every Time:** Smooths and blurs pores for a picture-perfect canvas.
- • **Effortless Makeup Application:** Preps skin for seamless foundation blending and extended wear.
- • **Professional London-Designed Formula:** Trusted by makeup artists, safe for sensitive skin.

## Overview

W7 It's Glow Prime Radiant Face Primer is a hydrating, pore-minimizing primer enriched with natural watermelon extract. Designed by London makeup artists, it smooths skin, blurs imperfections, and enhances makeup longevity with a natural pink undertone. Suitable for all skin types and cruelty-free, this primer offers professional quality at an accessible price point.

## Description

desertcart.com : W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer : Beauty & Personal Care

Review: Glowy dewy goodness! - I honestly don't use this as a primer; I need more hydration. My hack? I mix it with my foundation (right now that's Tarte desertcartian Clay - full coverage is my jam!) and apply that with a moistened sponge. It gives just the right amount of glow and a little extra dewiness. I haven't noticed it causing separation of my foundation, no matter which one i've mixed it with. I've ordered this product twice and it's been consistent. There's lots of product! I unscrewed the top on my first tube when it stopped pumping and there was plenty left. I'm a Sephora and Ulta girl, I like the high-end stuff, but this does everything you could want for a very reasonable price!
Review: Great mixing it with foundation for a natural glow! - I tried this when NYX stopped carrying their Bare With Me Cannabis Sativa Seed Oil Radiant Perfecting Face Primer. I used that forever. It's a great replacement, although the consistency of this product is much thinner but I mix it with my foundation and it gives a really nice glow. Great replacement and the price is even better

## Features

- PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup
- MAKEUP PRIMER - Contains natural fruit extract to provide pink undertones that easily blend for a light naturally beautiful complexion. Making makeup easy to apply, stay in place and look great for longer
- HOW & WHEN TO USE - Apply after moisturizer but before your foundation. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top
- PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professional makeup artists. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
- CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B08FSSRNJJ |
| Best Sellers Rank | #379,723 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #897 in Foundation Primers |
| Customer Reviews | 4.2 4.2 out of 5 stars (508) |
| Item model number  | ITSGLOW-06-FBA |
| Manufacturer  | Warpaint Cosmetics (2014) Ltd |

## Product Details

- **Brand:** W7
- **Color:** Brown
- **Item Form:** Lotion
- **Product Benefits:** Hydrating
- **Skin Tone:** Light

## Images

![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 1](https://m.media-amazon.com/images/I/218HbNbzw7L.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 2](https://m.media-amazon.com/images/I/21vLsmwTxML.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 3](https://m.media-amazon.com/images/I/319q0mBmvQL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 4](https://m.media-amazon.com/images/I/31ATL2LLVQL.jpg)
![W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer - Image 5](https://m.media-amazon.com/images/I/31jFwp75rCL.jpg)

## Questions & Answers

**Q: Quiero saber por favor si sirve para cualquier color de piel.**
A: Si es para cualquier color de piel 🥰

## Customer Reviews

### ⭐⭐⭐⭐⭐ Glowy dewy goodness!
*by W***U on November 25, 2023*

I honestly don't use this as a primer; I need more hydration. My hack? I mix it with my foundation (right now that's Tarte Amazonian Clay - full coverage is my jam!) and apply that with a moistened sponge. It gives just the right amount of glow and a little extra dewiness. I haven't noticed it causing separation of my foundation, no matter which one i've mixed it with. I've ordered this product twice and it's been consistent. There's lots of product! I unscrewed the top on my first tube when it stopped pumping and there was plenty left. I'm a Sephora and Ulta girl, I like the high-end stuff, but this does everything you could want for a very reasonable price!

### ⭐⭐⭐⭐⭐ Great mixing it with foundation for a natural glow!
*by E***R on May 27, 2025*

I tried this when NYX stopped carrying their Bare With Me Cannabis Sativa Seed Oil Radiant Perfecting Face Primer. I used that forever. It's a great replacement, although the consistency of this product is much thinner but I mix it with my foundation and it gives a really nice glow. Great replacement and the price is even better

### ⭐⭐⭐⭐ Little goes a long way
*by M***. on February 27, 2025*

Great product to wear on its own before a workout or out running errands, but amazing for underneath makeup! A little goes a long way, and gives a nice tanner glow than if I did not use. I avoid my forehead as it gets oily fast and this will add to it, but looks even regardless. Takes my makeup to the next level... just make sure to wash or wipe hands after as it will get all over.

## Frequently Bought Together

- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer
- W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Buff)
- W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup

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**Shop now:** [https://www.desertcart.dk/products/274533384-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring](https://www.desertcart.dk/products/274533384-w7-its-glow-prime-radiant-face-primer-hydrating-skin-blurring)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-12*