---
product_id: 272156111
title: "Pure White 20 Volume Developer, 470ml"
brand: "clairol professional"
price: "419 kr"
currency: DKK
in_stock: true
reviews_count: 5
url: https://www.desertcart.dk/products/272156111-pure-white-20-volume-developer-470ml
store_origin: DK
region: Denmark
---

# 20 Volume Developer for precise lightening power Translucent liquid gel for smooth application 470ml size ideal for multiple uses Pure White 20 Volume Developer, 470ml

**Brand:** clairol professional
**Price:** 419 kr
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Unlock salon-perfect color with every drop!

## Quick Answers

- **What is this?** Pure White 20 Volume Developer, 470ml by clairol professional
- **How much does it cost?** 419 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/272156111-pure-white-20-volume-developer-470ml)

## Best For

- clairol professional enthusiasts

## Why This Product

- Trusted clairol professional brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Generous Volume:** 470ml bottle size supports multiple sessions, perfect for salon pros and at-home stylists alike.
- • **Consistent Results:** Translucent gel formula guarantees predictable, professional-grade color and lightening outcomes.
- • **Effortless Application:** Designed for bowl, brush, or applicator bottle use to ensure flawless spreadability every time.
- • **Conditioned Hair Finish:** Infused with added conditioners to protect and nourish hair during the coloring process.
- • **Trusted Professional Choice:** Clairol’s top-ranked developer trusted by experts for reliable, salon-quality performance.

## Overview

Clairol Professional Pure White 20 Volume Developer is a translucent liquid gel designed for precise hair lightening and coloring. Its 470ml size and added conditioners make it ideal for both professional and at-home use, ensuring smooth application and consistent, salon-quality results.

## Description

Clairol professional clairoxide clear liquid developer provides a translucent liquid gel consistency for predictable hair color and lightening results every time.

## Features

- Recommended for bowl and brush or applicator bottle
- Allows for easy spreadability
- Features added conditioners

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Asin | B07D8X4SRJ |
| Best Sellers Rank | #1,657 in Permanent Hair Color |
| Date First Available | 2 November 2018 |
| Is Discontinued By Manufacturer | No |
| Item Model Number | 81584029 |
| Manufacturer | Clairol |
| Product Dimensions | 6.6 x 6.6 x 20.83 cm; 498.95 g |

## Product Details

- **Brand:** Clairol Professional
- **Colour:** White
- **Item form:** Gel
- **Package information:** Bottle
- **Product benefits:** Covers Gray & Conditions

## Images

![Pure White 20 Volume Developer, 470ml - Image 1](https://m.media-amazon.com/images/I/61yIfhIgcHL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can i use this with the wella color charm t18 toner?**
A: Yes. I use two parts developer to one part toner.

**Q: Can you use it by itself?**
A: Thank you for contacting Clairol Professional! You should not use this product by itself. You can mix this product with any Clairol Professional Hair Color or lightener.

**Q: i have a few white hairs that i like to selectively dye black, which developer should i use for this?**
A: Thank you for reaching out to Clairol and asking this product question.

Taking white hair to black is a little more complicated than choosing the correct developer. When you go2 levels darker you need to fill the hair before color application as the missing pigments from the hair need to be replaced on white hair before going from a level 10 to a level 1. This will not be a one step process.

Pro Tip: When covering gray hair for best coverage use 20 volume developer with our Wella permanent hair color.

Please give us a call to assist you with formulating the best products to have you reach your desired end result. Please call our Licensed Stylist's at 1-866-722-4146 we are happy to talk hair color with you anytime.

Have a Beautiful Clairol Hair Day!

**Q: When using this to lighten brunette hair to prepare for fashion colors, what else do i need for this project? Do iNeedToUseFoilOnTheAreasI lighten?**
A: If you want to streak the hair than use the foil

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good product
*by  on Reviewed in the United States 7 July 2026*

Needed this to dye my hair back to black and wow this product worked like magic. I had copper hair and I used this product to mix with a black hair dye n’ it works very good. Worth the price.

### ⭐⭐⭐⭐⭐ Very good product
*by  on Reviewed in the United Kingdom 27 May 2026*

It a good developer. It works gradually and my desired brown colour comes out well less than 20 minutes.

### ⭐⭐⭐⭐⭐ Gentle, Effective Developer for Beautiful Hair Color
*by  on Reviewed in Japan 17 September 2025*

The Clairol Pure White 20 Volume Creme Developer works perfectly for achieving consistent, salon-quality hair color at home. It blends smoothly with hair dye, giving even coverage without harsh smells or irritation. The 20 volume strength is ideal for lifting color gently while keeping hair healthy and soft.I’ve used it multiple times and noticed minimal damage compared to other developers. It’s easy to mix, apply, and rinse, and it delivers predictable, reliable results every time. If you’re looking for a gentle yet effective developer for home hair coloring, this Clairol product is a solid choice.

## Frequently Bought Together

- Clairol Professional Pure White 20 Volume Hair Developers for Lightening & Gray Coverage
- COLORCHARM Powder Hair Lightener Sachet Up to 7 Levels of Lift Dust Free 1.1 Fl Oz Packaging May Vary
- Color Charm Charm Hair Toner

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**Shop now:** [https://www.desertcart.dk/products/272156111-pure-white-20-volume-developer-470ml](https://www.desertcart.dk/products/272156111-pure-white-20-volume-developer-470ml)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-09-12*