---
product_id: 270184705
title: "Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract"
brand: "joico"
price: "679 kr"
currency: DKK
in_stock: true
reviews_count: 8
category: "Joico"
url: https://www.desertcart.dk/products/270184705-color-balance-purple-shampoo-for-cool-blonde-or-gray-hair
store_origin: DK
region: Denmark
---

# Green Tea Extract + UV absorbers protect color Violet pigments neutralize yellow tones SmartRelease tech delivers repair & strength Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

**Brand:** joico
**Price:** 679 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Keep your blonde icy and your confidence cooler.

## Quick Answers

- **What is this?** Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract by joico
- **How much does it cost?** 679 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/270184705-color-balance-purple-shampoo-for-cool-blonde-or-gray-hair)

## Best For

- joico enthusiasts

## Why This Product

- Trusted joico brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Frizz & Static Control:** Gentle cleansing formula reduces flyaways and static, leaving hair sleek, manageable, and ultra-shiny.
- • **Color Longevity Booster:** Green Tea Extract and UV absorbers fight fading and tonal shifts, keeping your color salon-fresh longer.
- • **Paraben & Sulfate Free Formula:** Safe for color-treated hair, preserving vibrancy without harsh chemicals—because your hair deserves the best.
- • **Instant Yellow Tone Neutralizer:** Violet pigments directly target and banish brassy warmth for that coveted cool blonde or silver shine.
- • **Continuous Hair Repair & Protection:** SmartRelease Technology delivers Rosehip Oil, Arginine, and Keratin throughout the day to strengthen and shield hair from daily damage.

## Overview

Joico Color Balance Purple Shampoo is a salon-grade, paraben- and sulfate-free formula designed for cool blonde and gray hair. It instantly neutralizes unwanted yellow tones with violet pigments while protecting color vibrancy using green tea extract and UV absorbers. Featuring SmartRelease Technology, it continuously delivers Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from daily styling damage, all while controlling static and boosting shine.

## Description

Product Description Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Review: Totally recommend Joico Purple Shampoo! - Love Joico Purple Shampoo! I’ve tried others, but this one works the best! Best quality product. Totally recommend it to everyone!
Review: Keeps my hair silver, not yellow - It helps keep my silver hair from turning yellow. I've tried a couple of different purple shampoos, this one keeps my hair soft and touchable.

## Features

- Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
- KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08R55FK4K |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #5,645 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #184 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Customer Reviews | 4.5 out of 5 stars 14,424 Reviews |
| Global Trade Identification Number | 00074469519267 |
| Hair Type | Color Treated |
| Item Dimensions | 3.1 x 3.1 x 10.2 inches |
| Item Form | Liquid |
| Item Height | 10.2 inches |
| Item Type Name | Joico Color Balance Purple Shampoo |
| Item Weight | 1.1 Kilograms |
| Liquid Volume | 33 Fluid Ounces |
| Manufacturer | Joico |
| Material Type Free | Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Other Special Features of the Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effect… |
| Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Custom fragrance |
| Scent Name | Custom fragrance |
| Suitable Hair Color | Medium Blonde |
| UPC | 074469519267 |
| Unit Count | 33.8 Fluid Ounces |

## Product Details

- **Brand:** Joico
- **Item Form:** Liquid
- **Hair Type:** Color Treated
- **Scent:** Custom fragrance
- **Age Range (Description):** Adult

## Images

![Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract - Image 1](https://m.media-amazon.com/images/I/61TJ63LncCL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?**
A: Results last for up to 12 washes.

**Q: Does it smell like hair-color chemicals?**
A: Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

**Q: Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?**
A: Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Totally recommend Joico Purple Shampoo!
*by L***F on November 25, 2025*

Love Joico Purple Shampoo! I’ve tried others, but this one works the best! Best quality product. Totally recommend it to everyone!

### ⭐⭐⭐⭐⭐ Keeps my hair silver, not yellow
*by S***T on December 14, 2025*

It helps keep my silver hair from turning yellow. I've tried a couple of different purple shampoos, this one keeps my hair soft and touchable.

### ⭐⭐⭐⭐⭐ Better than Paul Mitchell’s brand.
*by M***Y on December 21, 2025*

Love this product! Much better than Paul Mitchell’s compatible product which left my hair dry and brittle. Also this one smells fantastic!

## Frequently Bought Together

- Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
- Joico Moisture Recovery Moisturizing Conditioner | For Thick, Coarse, Dry Hair | Replenish Moisture | Restore Smoothness & Elasticity | Strengthen & Reduce Breakage | With Jojoba Oil & Shea Butter
- Joico Defy Damage Protective Conditioner | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

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**Shop now:** [https://www.desertcart.dk/products/270184705-color-balance-purple-shampoo-for-cool-blonde-or-gray-hair](https://www.desertcart.dk/products/270184705-color-balance-purple-shampoo-for-cool-blonde-or-gray-hair)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-28*