--- product_id: 267732579 title: "Winning Ugly" price: "202 kr" currency: DKK in_stock: false reviews_count: 5 url: https://www.desertcart.dk/products/267732579-winning-ugly store_origin: DK region: Denmark --- # Winning Ugly **Price:** 202 kr **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Winning Ugly - **How much does it cost?** 202 kr with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/267732579-winning-ugly) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Winning Ugly by Gilbert, Brad, Jamison, Steve online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: I'm a 6.0 player and here's my story with winning ugly. For some time I used to have very good strokes and a very solid constructed game that would normally destroy anyone in my league or even higher, yet it didn't. Instead, I kept struggling with my matches, especially against players ranked lower than me. Sometimes I'd barely win and sometimes I'd lose like an idiot. Regardless of the result, most of the time I would: first blame my strokes, then blame my lack in physical preparation and lastly I would blame my point preparation. Bottom line was, my mind and mental preparation weren't considered or blamed for my results. Then one day I watched this Chris Evert interview on the tube and she was saying how grateful she would have been if "Winning Ugly" had been available for her when she was a student learning. This puzzled me, as Chris Evert eventually had over 90% of winning percentage through her career. Then Mary Carillo -the interviewer- agreed and said something about the book helping players who struggled with results. I felt related to what I had just heard and decided to buy the book. So what happened next was a dramatic change in my game over the next months. The first thing Brad made me realize was that I had been struggling because of my mental preparation and approach to the game, not because of my beautiful shots. Then I realized an epitome that has been sealed in my brain: in order to win matches, I had to use my mind first, then my strokes. To be fair and honest, the initial results were mixed. It was hard to stop playing "hitting big" tennis and start playing "percentage" tennis -or as Brad calls it, "winning ugly". It was hard to play a 30-15 differently than a 40-0; I was used to normally play both points the same. Now, I do play a 30-15 way different than a 40-0. After about two, three months I started seeing results. This guy I used to play against, who was actually quite even with me... all of a sudden I started to beat him. Badly and soundly. I kept using my strokes, only this time I was doing it smarter. That's the result Brad's book can do for you. The book is about strategy and mental approach to a tennis match. It states several key moments during a match and how to prepare for them, so that you are ready when they come -because yes, they will come-. I personally like this down to Earth phrase from the book: "there are people who play just for fun and don't care of winning or losing, but isn't it more fun winning?" As other reviewers have stated, Gilbert uses examples from his career to prove his points and the majority of the time he does it pretty well. However sometimes the stories go a bit over abroad and sound more like "the Gilbert miracle" rather than a chapter of Winning Ugly... but it's only by a bit -it may bother some people though-. I think it would have been interesting if Brad would have included at least a couple of examples from players not being him or his pupil Agassi. There is also a hidden lesson not from Gilbert and it's Ivan Lendl's. I gained much more admiration for Ivan knowing his methods and how and why he employed them. I actually adopted some of his strategies, because they prove incredibly useful against most opponents. I even used the "hey Mr referee, can you please tell my opponent to not take much time during serves" gag. Summarizing, Winning Ugly is a valuable -perhaps the most valuable- mental asset a tennis player can have. I recommend it to every player who is into tennis and has a true competitive nature. Review: De los mejores libros para aquellos que disfrutamos jugando tenis ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #35,997 in Books ( See Top 100 in Books ) #13 in Racket Sports #85 in Sports Biographies | | Customer reviews | 4.7 4.7 out of 5 stars (944) | | Dimensions | 13 x 1.9 x 19.7 cm | | Edition | Reissue | | ISBN-10 | 1847390579 | | ISBN-13 | 978-1847390578 | | Item weight | 1.05 Kilograms | | Language | English | | Print length | 304 pages | | Publication date | 4 June 2007 | | Publisher | Simon & Schuster Ltd | ## Images ![Winning Ugly - Image 1](https://m.media-amazon.com/images/I/71vG1yaeiKL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by H***Z on 15 June 2012* I'm a 6.0 player and here's my story with winning ugly. For some time I used to have very good strokes and a very solid constructed game that would normally destroy anyone in my league or even higher, yet it didn't. Instead, I kept struggling with my matches, especially against players ranked lower than me. Sometimes I'd barely win and sometimes I'd lose like an idiot. Regardless of the result, most of the time I would: first blame my strokes, then blame my lack in physical preparation and lastly I would blame my point preparation. Bottom line was, my mind and mental preparation weren't considered or blamed for my results. Then one day I watched this Chris Evert interview on the tube and she was saying how grateful she would have been if "Winning Ugly" had been available for her when she was a student learning. This puzzled me, as Chris Evert eventually had over 90% of winning percentage through her career. Then Mary Carillo -the interviewer- agreed and said something about the book helping players who struggled with results. I felt related to what I had just heard and decided to buy the book. So what happened next was a dramatic change in my game over the next months. The first thing Brad made me realize was that I had been struggling because of my mental preparation and approach to the game, not because of my beautiful shots. Then I realized an epitome that has been sealed in my brain: in order to win matches, I had to use my mind first, then my strokes. To be fair and honest, the initial results were mixed. It was hard to stop playing "hitting big" tennis and start playing "percentage" tennis -or as Brad calls it, "winning ugly". It was hard to play a 30-15 differently than a 40-0; I was used to normally play both points the same. Now, I do play a 30-15 way different than a 40-0. After about two, three months I started seeing results. This guy I used to play against, who was actually quite even with me... all of a sudden I started to beat him. Badly and soundly. I kept using my strokes, only this time I was doing it smarter. That's the result Brad's book can do for you. The book is about strategy and mental approach to a tennis match. It states several key moments during a match and how to prepare for them, so that you are ready when they come -because yes, they will come-. I personally like this down to Earth phrase from the book: "there are people who play just for fun and don't care of winning or losing, but isn't it more fun winning?" As other reviewers have stated, Gilbert uses examples from his career to prove his points and the majority of the time he does it pretty well. However sometimes the stories go a bit over abroad and sound more like "the Gilbert miracle" rather than a chapter of Winning Ugly... but it's only by a bit -it may bother some people though-. I think it would have been interesting if Brad would have included at least a couple of examples from players not being him or his pupil Agassi. There is also a hidden lesson not from Gilbert and it's Ivan Lendl's. I gained much more admiration for Ivan knowing his methods and how and why he employed them. I actually adopted some of his strategies, because they prove incredibly useful against most opponents. I even used the "hey Mr referee, can you please tell my opponent to not take much time during serves" gag. Summarizing, Winning Ugly is a valuable -perhaps the most valuable- mental asset a tennis player can have. I recommend it to every player who is into tennis and has a true competitive nature. ### ⭐⭐⭐⭐⭐ Review *by C***E on 17 February 2025* De los mejores libros para aquellos que disfrutamos jugando tenis ### ⭐⭐⭐⭐⭐ Review *by S***W on 27 September 2024* I have bought this tennis book multiple times after lending it to friends who read it and want to keep it!! In an entertaining format, It has all the tips necessary to take your mental game to the next level. ## Frequently Bought Together - Winning Ugly - The Inner Game of Tennis: The classic guide to the mental side of peak performance - Essential Tennis: Improve Faster, Play Smarter, and Win More Matches --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.dk/products/267732579-winning-ugly](https://www.desertcart.dk/products/267732579-winning-ugly) --- *Product available on Desertcart Denmark* *Store origin: DK* *Last updated: 2026-04-23*