---
product_id: 261506390
title: "Smart Beauty Ash Blonde Permanent Hair Dye"
brand: "smart beauty"
price: "292 kr"
currency: DKK
in_stock: null
reviews_count: 6
url: https://www.desertcart.dk/products/261506390-smart-beauty-ash-blonde-permanent-hair-dye
store_origin: DK
region: Denmark
---

# Vegan formula Cruelty-free Anti-breakage tech Smart Beauty Ash Blonde Permanent Hair Dye

**Brand:** smart beauty
**Price:** 292 kr
**Availability:** ❌ Out of Stock

## Summary

> ✨ Unleash Your Inner Blonde with Confidence! 🌟

## Quick Answers

- **What is this?** Smart Beauty Ash Blonde Permanent Hair Dye by smart beauty
- **How much does it cost?** 292 kr with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/261506390-smart-beauty-ash-blonde-permanent-hair-dye)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Transform Your Look:** Achieve stunning ash blonde effortlessly!
- • **Strength Meets Style:** Plex technology for healthier hair.
- • **Mess-Free Application:** Non-drip formula for easy use.
- • **User-Friendly Experience:** Step-by-step guide for flawless application.
- • **Optimal Results Guaranteed:** Best on light to mid-brown hair.

## Overview

Smart Beauty's Ash Blonde Hair Dye offers a permanent solution for vibrant, cool-toned blonde hair. Infused with Plex Hair Care Conditioner, this vegan and cruelty-free formula not only colors but also strengthens your hair, ensuring a healthy, radiant finish. The easy-to-use kit includes a non-drip formulation and a comprehensive guide, making it perfect for at-home application.

## Description

Full description not available

## Features

- Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
- Natural blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men
- Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
- Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is an innovative independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact

## Product Details

- **Color:** Ash Blonde
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Brand:** Smart Beauty
- **Item Form:** Cream

## Images

![Smart Beauty Ash Blonde Permanent Hair Dye - Image 1](https://m.media-amazon.com/images/I/81Ku2RtYrrL.jpg)
![Smart Beauty Ash Blonde Permanent Hair Dye - Image 2](https://m.media-amazon.com/images/I/81sP60zIDML.jpg)
![Smart Beauty Ash Blonde Permanent Hair Dye - Image 3](https://m.media-amazon.com/images/I/81sd8PkQ4RL.jpg)
![Smart Beauty Ash Blonde Permanent Hair Dye - Image 4](https://m.media-amazon.com/images/I/81-Q9bRdg3L.jpg)
![Smart Beauty Ash Blonde Permanent Hair Dye - Image 5](https://m.media-amazon.com/images/I/71npwfoPUUL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Does this item have bleach?**
A: Hi Ari, yes it will lighten your hair, if you have dark hair and want a platinum result, you will need to bleach your hair to light blonde.

**Q: How blonde does it make your hair?**
A: To get the best platinum blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible. You may refer to the 3rd picture on the product page to learn more about the possible results based on hair natural shade.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth.I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible.First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ last long time and fades nicely
*by K***S on September 11, 2025*

true to match color that lasted surprisingly a long time it lasted almost five months and i shower daily in hard water the way it fades out is amazing as well i did have some issues getting it off the counter when it dripped but really hard elbow grease for what seems like forever did it

### ⭐ Not even close to Permanent unless you are going for purple gray
*by B***. on January 12, 2024*

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless.-So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before.-The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though.- After following directions and rinsing it did dry out my hair a bit more than I would like.- So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots.-Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension.- Everything other than the super blond spots turned an “Ash purple” like if purple were denim.- So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent”So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

## Frequently Bought Together

- Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl. Ounces, Sterling)

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**Shop now:** [https://www.desertcart.dk/products/261506390-smart-beauty-ash-blonde-permanent-hair-dye](https://www.desertcart.dk/products/261506390-smart-beauty-ash-blonde-permanent-hair-dye)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-22*