---
product_id: 258967987
title: "Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz"
brand: "l'oreal technique"
price: "221 kr"
currency: DKK
in_stock: true
reviews_count: 8
category: "L'oreal Technique"
url: https://www.desertcart.dk/products/258967987-paris-excellence-hicolor-permanent-hair-color-true-violet-1-74
store_origin: DK
region: Denmark
---

# 30 min processing time True-to-tone violet on dark hair Ammonia-free, reduces breakage Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz

**Brand:** l'oreal technique
**Price:** 221 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Own the night with violet hues that won’t quit!

## Quick Answers

- **What is this?** Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz by l'oreal technique
- **How much does it cost?** 221 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/258967987-paris-excellence-hicolor-permanent-hair-color-true-violet-1-74)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vibrant Violet Power:** Delivers bold, multi-level lift on dark hair with no brassiness
- • **Tailored for Dark Bases:** Specifically designed to transform dark hair with true-to-tone violet shades
- • **Long-Lasting Color Impact:** Permanent formula that keeps your violet vivid for weeks
- • **Gentle on Hair, Tough on Fade:** Ammonia-free formula reduces hair breakage while maximizing color payoff
- • **Effortless One-Step Application:** Mixes 1:1.2 with developer for easy, salon-quality results at home

## Overview

L'OREAL TECHNIQUE Paris Excellence Hicolor Permanent Hair Color in True Violet is a professional-grade, ammonia-free permanent hair dye designed specifically for dark hair bases. It delivers vibrant, true-to-tone violet shades with a single-step multi-level lift in just 30 minutes, reducing brassiness and hair breakage. Perfect for millennials seeking bold, lasting color transformations that stand out in any crowd.

## Description

Excellence HiColor Violet and Black shades are new additions to the HiColor shade range featuring 3 Violet shades and 3 Black shades that deliver true to tone color results on dark bases of hair. The collection represents a new and unique shade pallet for HiColor and L’Oreal Technique and will appeal to new HiColor users seeking Violet, Blue, Plum hair color tones to their hair. HiColor is a Permanent hair color brand by L’Oreal Technique that is specifically formulated for dark bases of hair. All of the shades in the line provide multi-level lift on dark hair in one step with no brassiness. The shades are mixed in a 1:1.2 ratio with Oreor Crème Developer 30 volume (20 volume for relaxed hair). Processing time is 30 minutes at room temperature.

Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently
Review: crazy good - this really does the job when it comes to hot red hair. deffo recommend.

## Features

- This product is Manufactured in United States
- This Product is Easy to use
- L'OREAL Excellence HI Color Permanent Hair Color (H19 True Violet)

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01IUARV8U |
| Best Sellers Rank | #6,897 in Beauty ( See Top 100 in Beauty ) #103 in Permanent Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | True Violet |
| Colour | True Violet |
| Container Type | Tube |
| Customer Reviews | 4.5 out of 5 stars 24,152 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00884486306517 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item form | Liquid |
| Manufacturer | L'oreal Paris |
| Material Features | Ammonia-free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Tube |
| Product Benefits | Permanent hair coloring that lifts the tone of your hair in one step and reduces hair breakage. |
| Product benefits | Permanent hair coloring that lifts the tone of your hair in one step and reduces hair breakage. |
| UPC | 884486306517 |
| Unit Count | 1.74 Fluid Ounces |

## Product Details

- **Colour:** True Violet
- **Package information:** Tube
- **Product benefits:** Permanent hair coloring that lifts the tone of your hair in one step and reduces hair breakage.
- **Brand:** L'OREAL TECHNIQUE
- **Item form:** Liquid

## Images

![Paris Excellence Hicolor Permanent Hair Color, True Violet, 1.74 Oz - Image 1](https://m.media-amazon.com/images/I/81gt3AxN0hL.jpg)

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is HiColor right for me?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash
*by K***. on 2 October 2020*

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

### ⭐⭐⭐⭐⭐ crazy good
*by B***S on 10 July 2023*

this really does the job when it comes to hot red hair. deffo recommend.

### ⭐⭐⭐⭐⭐ Nice
*by N***R on 23 September 2024*

Amazing

## Frequently Bought Together

- L'Oréal Technique HiColor Violet & Black Shades Permanent Hair Color - Anti-Breakage Ceramide R™ Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color
- L'Oréal Technique Oreor Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.dk/products/258967987-paris-excellence-hicolor-permanent-hair-color-true-violet-1-74](https://www.desertcart.dk/products/258967987-paris-excellence-hicolor-permanent-hair-color-true-violet-1-74)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-02-01*