---
product_id: 256805605
title: "IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz)"
brand: "iroiro"
price: "300 kr"
currency: DKK
in_stock: true
reviews_count: 6
category: "Iroiro"
url: https://www.desertcart.dk/products/256805605-iroiro-premium-natural-semi-permanent-hair-color-20-iro-purple
store_origin: DK
region: Denmark
---

# 100% vegan & cruelty-free Enriched with pure coconut oil Eco-friendly, zero-waste pouch IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz)

**Brand:** iroiro
**Price:** 300 kr
**Availability:** ✅ In Stock

## Summary

> 💜 Color boldly, care deeply — the vegan purple revolution!

## Quick Answers

- **What is this?** IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz) by iroiro
- **How much does it cost?** 300 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/256805605-iroiro-premium-natural-semi-permanent-hair-color-20-iro-purple)

## Best For

- iroiro enthusiasts

## Why This Product

- Trusted iroiro brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensory Delight:** Infused with refreshing yuzu-cranberry scent for a pleasant coloring ritual.
- • **Sustainably Packaged:** Innovative eco-pouches reduce waste and carbon footprint—beauty with a conscience.
- • **Effortless Application:** Cream-based formula that massages in easily, restoring dry or damaged hair.
- • **Clean Beauty Commitment:** Free from harsh chemicals like ammonia, peroxide, parabens, and synthetic fragrances.
- • **Vibrant & Nourishing Color:** Experience rich, long-lasting purple with natural coconut oil hydration.

## Overview

IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple is a 100% vegan, cruelty-free, and cream-based hair dye enriched with pure coconut oil for hydration and hair repair. Made in the USA with 95% natural ingredients, it delivers vibrant, long-lasting purple color without harsh chemicals. Packaged in eco-friendly pouches, it supports sustainability while offering an easy, pleasant application experience with a natural yuzu-cranberry fragrance.

## Description

Enjoy vibrant, long lasting hair color with Iroiro, a 100% vegan and cruelty-free semi-permanent dye. Made in the USA with 95% natural ingredients, it features a unique formula enriched with pure coconut oil for essential hair nourishment and hydration, ensuring healthy hair during the coloring process. Our gentle, cream-based hair color is easy to apply, working to restore dry or damaged hair without any harsh or irritating chemicals. Iroiro's delightful natural yuzu-cranberry scent adds to the pleasant coloring experience. Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives, fragrances, peroxide, ammonia, PPD, and alcohol. We believe in uncompromised beauty, ensuring your hair looks stunning with natural ingredients. For those seeking Silver, Platinum, or Pastel shades, a prior hair lightening to Level 10+ is recommended for optimal results. Iroiro is available in environmentally friendly 4 oz and 8 oz pouches. Iroiro is not only dedicated to providing exceptional hair color but also to minimizing our environmental impact. We've revolutionized our packaging approach by choosing eco-pouches over traditional plastic bottles or jars. These eco-pouches significantly reduce our carbon footprint, reflecting our strong commitment to environmental sustainability. Our innovative eco-pouches are designed for efficiency and convenience. They enable you to use every last drop of our vibrant hair color, ensuring less waste and maximum value. These pouches are lightweight, reducing shipping emissions, and are more compact, minimizing storage space. By choosing Iroiro, you're not just opting for a high-quality hair color; you're also supporting a more sustainable and eco-conscious approach to beauty.

Review: IroIro is your 'go to' hairdye - I've been using this hairdye for 6 years if not more. They smell amazing, easy to apply, not harsh on the hair at all, actually lasts longer than most hair dyes I've tried and the colour choices are equally amazing... Did I mention they smell so good? 😃
Review: Nice vibrant purple, lasts maybe 1-2 months before starting to fade. I ordered two packets but I only needed to use one and i will be using the second to re-dye my hair soon! (1st picture around one week after dying and the 2nd is how my hair currently looks around 2 months later) it bleeds pretty good in water for a few weeks after you dye it which is typical, i didn't have a big issue with it staining any fabric but it does stain your skin for a day or two. Out of all the hair dye ive used this has left my hair feeling the best. Leaving my hair very soft and smooth after dying. I will likely use this brand again in the future👍

## Features

- VEGAN-FRIENDLY – 100% vegan, cruelty-free, based on natural ingredients. Made in USA.
- NATURAL – Iroiro is made with 100% pure coconut oil. Natural yuzu-cranberry fragrance and preservative.
- GENTLE – Contains no harsh or irritating chemicals.
- EASY TO APPLY – The hair color is cream-based which means you simply have to massage it in. The coconut oil in the ingredients helps to restore dry or damaged hair. Available in 4 oz & 8 oz sizes.
- PLEASE NOTE: For Silver, Platinum & Pastel colors, Prior to application, Your hair will require color lifting (lightening of hair) to Level 10 in order to achieve optimal result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01IU3KF08 |
| ASIN  | B01IU3KF08 |
| Best Sellers Rank | #56,073 in Beauty ( See Top 100 in Beauty ) #203 in Semi-Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (2,129) |
| Date First Available  | 9 August 2016 |
| Is Discontinued By Manufacturer  | No |
| Item model number | 20-PUR |
| Item model number  | 20-PUR |
| Manufacturer | District713 Inc |
| Manufacturer  | District713 Inc |
| Product Dimensions | 12.07 x 5.08 x 11.43 cm; 109 g |
| Product Dimensions  | 12.07 x 5.08 x 11.43 cm; 109 g |

## Product Details

- **Brand:** Iroiro
- **Colour:** Purple
- **Item form:** Cream
- **Package information:** Bottle

## Images

![IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz) - Image 1](https://m.media-amazon.com/images/I/519ucG2R1OL.jpg)
![IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz) - Image 2](https://m.media-amazon.com/images/I/61SapH5XMeL.jpg)
![IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz) - Image 3](https://m.media-amazon.com/images/I/61WVd3lIauL.jpg)
![IROIRO Premium Natural Semi-Permanent Hair Color 20 Iro Purple (4oz) - Image 4](https://m.media-amazon.com/images/I/71gE6n4Ik9L.jpg)

## Questions & Answers

**Q: How is this considered organic?? So many chemicals on the list plus fragrance**
A: Hello, 
We will be happy to explain in details if you can specifically point out chemicals you are referring to.  Iroiro is proud to say our  main ingredient is organic coconut oil.  Our preservative is plant derived and natural.  Even our fragrance is derived from natural yuzu-cranberries.  Unlike other brand of semi-permanent hair colors in the market, Iroiro does not contain petroleum based chemicals, artificial fragrance, synthetic preservative or other harmful chemicals.

**Q: How do you avoid the after staining of towels and clothing? I have kenra and it faded way too fast so I will use this for my touch ups.**
A: I have a towel I use specifically for drying my hair and I don't care if it gets color on it. I also use a satin pillowcase and what little color does transfer eventually comes out after washing. Give me a thumbs up if this helps!!!

**Q: I have a dirty blondeish brown color, will it work? also if i dilude it with conditioner will it be periwinkle/lavander color? and will it stick?**
A: Hi!
You will most likely need to bleach your hair before applying iroiro to achieve the best result, especially if you are applying pastel colors(level 10+).  Yes you can mix iroiro color with conditioner to create periwinkle/lavender, however make sure the conditioner does not contain sulfate.  We do recommend using iroiro color liberator to dilute color.  Please make sure to mix color into conditioner or color liberator when diluting color.  Iroiro colors are so pigmented, you probably need to mix only few drops of color(2-6%) into conditioner or color liberator.

**Q: How would this work over hair that has been previously dyed with both salon and drug store box color?**
A: Assuming you bleach your hair before for the most vibrant colors, I think it will be fine. I've only ever dyed my own hair for years, and this color usually applys very well for me and holds the color well. You can dye it without bleaching but this color will probably turn out very dark if you don't. I've never had a problem using

## Customer Reviews

### ⭐⭐⭐⭐⭐ IroIro is your 'go to' hairdye
*by T***I on 8 December 2025*

I've been using this hairdye for 6 years if not more. They smell amazing, easy to apply, not harsh on the hair at all, actually lasts longer than most hair dyes I've tried and the colour choices are equally amazing... Did I mention they smell so good? 😃

### ⭐⭐⭐⭐⭐ Review
*by J***. on 25 November 2025*

Nice vibrant purple, lasts maybe 1-2 months before starting to fade. I ordered two packets but I only needed to use one and i will be using the second to re-dye my hair soon! (1st picture around one week after dying and the 2nd is how my hair currently looks around 2 months later) it bleeds pretty good in water for a few weeks after you dye it which is typical, i didn't have a big issue with it staining any fabric but it does stain your skin for a day or two. Out of all the hair dye ive used this has left my hair feeling the best. Leaving my hair very soft and smooth after dying. I will likely use this brand again in the future👍

### ⭐⭐⭐⭐⭐ Review
*by K***R on 17 November 2024*

Iroiro is hands down the best dye. Vibrant and stays in hair well. Especially the Purple

## Frequently Bought Together

- 20 Purple Premium Natural Semi Permanent Hair Color
- IROIRO Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
- IROIRO Premium Natural Semi-Permanent Hair Color 105 Plum (4oz)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-23*