---
product_id: 255957186
title: "Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde)"
brand: "colorcharm"
price: "307 kr"
currency: DKK
in_stock: true
reviews_count: 5
category: "Colorcharm"
url: https://www.desertcart.dk/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde
store_origin: DK
region: Denmark
---

# Up to 90% less breakage Vegan & paraben-free formula 12 versatile tone options Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde)

**Brand:** colorcharm
**Price:** 307 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Say goodbye to brass, hello to your best blonde! ✨

## Quick Answers

- **What is this?** Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) by colorcharm
- **How much does it cost?** 307 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass-Busting Power:** Neutralizes unwanted brass for flawless blonde tones every time.
- • **Gentle Yet Effective:** Up to 90% less hair breakage compared to lightener alone—beauty without compromise.
- • **Clean Beauty Commitment:** Vegan and free from parabens, because your hair deserves pure care.
- • **Trusted Industry Leader:** The #1 permanent toner in the US, loved by professionals and trendsetters alike.
- • **Tailored Blonde Perfection:** Choose from 12 warm, cool, and pastel shades to customize your signature blonde.

## Overview

Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) is a professional-grade, vegan, and paraben-free toner designed to neutralize brassiness with up to 90% less hair breakage. Offering 12 customizable tones, it’s the #1 permanent toner in the US, delivering salon-quality blonde results that even out color and protect hair integrity.

## Description

Kick major brass with the #1 Permanent Toner in the US*. WELLA COLORCHARM Permanent Liquid Toners are gentle on hair and allow you to neutralize brass with up to 90% less breakage**. Discover your best blonde with our complete range of 12 warm, cool and pastel tones. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

Review: How easy to buy my toners and hair colors from desertcart!! Why didn’t I think of this sooner? I try to keep a bottle on hand when that awful brassy sneaks up on me. I am a blonde but I despise that orange brassiness, YUCK!! Just a few minutes with this & 10 or 20 volume developer & the brass rinses away to reveal a cool, beautiful blonde that is every blonde’s dream. Nobody wants the orange look, it’s unfortunate that everybody does not know about using toners to save the day!
Review: When I bleached my hair, my ends became more porous and warmer than the roots and mid-strands. I tried applying T14 but unfortunately it was too ashy and didn't take to my ends. A week later, I tried the T28 Natural blonde and it evened out my hair so well. I am very happy with my results.

## Features

- Brand: Wella
- Hair Toner
- Charm Permanent Liquid

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B017JISNC2 |
| ASIN  | B017JISNC2 |
| Best Sellers Rank | #26,378 in Beauty ( See Top 100 in Beauty ) #358 in Permanent Hair Color |
| Customer reviews | 4.4 4.4 out of 5 stars (4,873) |
| Date First Available  | 31 January 2016 |
| Is Discontinued By Manufacturer  | No |
| Item model number | 81611094 |
| Item model number  | 81611094 |
| Manufacturer | Wella Company |
| Manufacturer  | Wella Company |
| Product Dimensions | 4.7 x 2.39 x 9.3 cm; 59.53 g |
| Product Dimensions  | 4.7 x 2.39 x 9.3 cm; 59.53 g |

## Product Details

- **Brand:** COLORCHARM
- **Colour:** T28 Natural Blonde
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Provides vibrant results, excellent gray coverage, and consistent, predictable results.

## Images

![Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) - Image 1](https://m.media-amazon.com/images/I/81OOqweCPsL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Do you have to use developer with this?**
A: Yes 10 volume developer is really good for grey to rid yellow, color fresh-ups between coloring. 20 volume after the customer just pre-lightened. 20 volume will penetrate the brassiness more.

**Q: Can you use any brand developer with this?**
A: I have used salon care that you can find at Sally's, and I have used other brands and it worked the same. You just pay for the brand name.

**Q: how to get ashy green from my hair I've been using box color Is there a red supplement to counter act the green ?**
A: Dawn, dandruff shampoo, color oops or bleach cap

**Q: First time to try this product. i bought t14 what is the diff. between 10 and 20 developer? and which one is best for t14.?**
A: I always use the 20, the 10 is less damaging and  not as harsh as the 20. It does recommend using the 20 volume cream. Other than that,  I don't think there is a difference  in the results  between the 10 and 20.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***H on 21 February 2026*

How easy to buy my toners and hair colors from Amazon!! Why didn’t I think of this sooner? I try to keep a bottle on hand when that awful brassy sneaks up on me. I am a blonde but I despise that orange brassiness, YUCK!! Just a few minutes with this & 10 or 20 volume developer & the brass rinses away to reveal a cool, beautiful blonde that is every blonde’s dream. Nobody wants the orange look, it’s unfortunate that everybody does not know about using toners to save the day!

### ⭐⭐⭐⭐⭐ Review
*by A***N on 5 February 2026*

When I bleached my hair, my ends became more porous and warmer than the roots and mid-strands. I tried applying T14 but unfortunately it was too ashy and didn't take to my ends. A week later, I tried the T28 Natural blonde and it evened out my hair so well. I am very happy with my results.

### ⭐⭐⭐⭐⭐ Review
*by A***A on 26 January 2026*

Worked better than expected my hair went from orange to beautiful natural blonde. I highly recommend this

## Frequently Bought Together

- Color Charm Charm Hair Toner
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T11 Lightest Beige Blonde| 1.4 Fl Oz

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**Shop now:** [https://www.desertcart.dk/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde](https://www.desertcart.dk/products/255957186-wella-color-charm-permanent-liquid-hair-toner-t28-natural-blonde)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-04*