---
product_id: 221581
title: "The Millionaire Next Door: The Surprising Secrets of America's Wealthy"
price: "155 kr"
currency: DKK
in_stock: true
reviews_count: 8
url: https://www.desertcart.dk/products/221581-the-millionaire-next-door-the-surprising-secrets-of-americas-wealthy
store_origin: DK
region: Denmark
---

# Timeless insights since 2010 Top #5 in Introduction to Investing 272 pages of wealth wisdom The Millionaire Next Door: The Surprising Secrets of America's Wealthy

**Price:** 155 kr
**Availability:** ✅ In Stock

## Summary

> 💼 Unlock the millionaire mindset hiding next door — your wealth journey starts here!

## Quick Answers

- **What is this?** The Millionaire Next Door: The Surprising Secrets of America's Wealthy
- **How much does it cost?** 155 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/221581-the-millionaire-next-door-the-surprising-secrets-of-americas-wealthy)

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## Why This Product

- Free international shipping included
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## Key Features

- • **Frugality as a Power Move:** Discover why discount suits and used cars are the real status symbols of financial success.
- • **Data-Driven Wealth Secrets:** Backed by rigorous research, this book reveals how everyday millionaires really build and preserve wealth.
- • **Self-Made Millionaire Mindset:** Learn how most millionaires create their own path, defying stereotypes and social expectations.
- • **Timeless Business & Economics Insights:** Hardcover edition packed with 272 pages of motivational strategies that remain relevant today.
- • **Proven Bestseller with Massive Social Proof:** Join over 15,700 readers who rated it 4.6 stars and propelled it to top ranks in investing and leadership.

## Overview

The Millionaire Next Door is a bestselling hardcover book offering 272 pages of data-backed insights into the true habits and mindsets of America's self-made millionaires. Launched in 2010, it challenges common wealth stereotypes by highlighting frugality, smart investing, and disciplined saving as keys to financial success. Highly rated and ranked top in investing and business motivation categories, it’s a must-read for aspiring professionals aiming to join the ranks of the financially savvy elite.

## Description

The Millionaire Next Door: The Surprising Secrets of America's Wealthy [Stanley Ph.D., Thomas J., Danko Ph.D, William D.] on desertcart.com. *FREE* shipping on qualifying offers. The Millionaire Next Door: The Surprising Secrets of America's Wealthy

Review: Sears, Not Brooks Brothers - This is an excellent, data-backed look at what the wealthy look like in the United States. Contrary to popular belief, most wealthy people do not drive Teslas and eat caviar. They are not tech CEOs or Wall Street financiers. They are small business owners and self-employed professionals who probably drive a 3-year old BMW or a Ford pickup truck or SUV. They probably wear a Seiko watch, not a Rolex. They probably wear a suit bought from Men's Wearhouse, not Brooks Brothers. They probably have a run-of-the-mill Visa credit card, not something from Sak's Fifth Ave. Some of the many useful insights and takeaways from this book: A Useful Definition of Wealth -- Wealth is much more than how much money you pull in every year and how much your house costs. It's more a reflection of your investments and how much money you save. Not how much you spend. There are a lot of people who pull in a ton of money every year but live paycheck-to-paycheck. Wealth and income are not the same thing -- Not all wealthy people pull in a hefty income. In fact, many purposely pull in relatively low incomes in order to reduce their tax obligations. Ross Perot is a great example of this (when the book is written). Perot pays millions in taxes, but is worth billions. Even your neighbor next door might be a millionaire, but maybe the household only brings in $79,000 a year. Most Millionaires Are Self-Made -- While children of millionaires are more likely to become millionaires, very few millionaires (less than 20%) are not self-made millionaires. In fact, regular handouts from parents make it less likely that an individual will become a millionaire someday. Most millionaires worked for their money and were not constantly given Economic Outpatient Care (EOC) from their parents. Frugality Reigns Supreme -- The authors give a great analogy about building wealth. You can play a great offensive (i.e. pulling in money) and you can make a great defensive (i.e. saving your money and preserving your wealth). Playing a great offensive is wonderful, but it is really only useful for building wealth if you don't play a great defensive too (some people are capable of playing such a great offensive that the defensive really isn't important, but this is very few people). They buy discount suits, discounted new cars or used cars, they rely on very, very little credit, and status symbols aren't all that important to them. Mindset Matters -- Most millionaires are not worry-warts. The only things they really worry about are government policies that will destroy their livelihoods, but even then, they know that they can't really control the outcome of these issues directly, so they only give so much effort and so much weight to these decisions. My only quasi-criticism of this book is that the data are from 1992-1996 and the book was written in 1996. This obviously isn't the fault of the authors, and some of the conclusions are reinforced in a 2010 preface, but just take some of the data with a grain of salt. Take inflation and general industrial changes into account. Well worth the read, especially if you are looking to join the ranks of the Prodigious Accumulators of Wealth or work with them.
Review: A MUST read - A MUST READ for all young adults , it changed my life . Im the millionaire next-door because of this book !!

## Features

- Excellent product
- Bound in Hardcover
- Motivational Business & Economics
- 272 Pages
- Launched on: 16-11-2010

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #982 in Books ( See Top 100 in Books ) #5 in Introduction to Investing #12 in Business Motivation & Self-Improvement (Books) #14 in Motivational Management & Leadership |
| Customer Reviews | 4.6 out of 5 stars 15,704 Reviews |

## Images

![The Millionaire Next Door: The Surprising Secrets of America's Wealthy - Image 1](https://m.media-amazon.com/images/I/81L9R4t40OL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Sears, Not Brooks Brothers
*by Z***K on December 2, 2015*

This is an excellent, data-backed look at what the wealthy look like in the United States. Contrary to popular belief, most wealthy people do not drive Teslas and eat caviar. They are not tech CEOs or Wall Street financiers. They are small business owners and self-employed professionals who probably drive a 3-year old BMW or a Ford pickup truck or SUV. They probably wear a Seiko watch, not a Rolex. They probably wear a suit bought from Men's Wearhouse, not Brooks Brothers. They probably have a run-of-the-mill Visa credit card, not something from Sak's Fifth Ave. Some of the many useful insights and takeaways from this book: A Useful Definition of Wealth -- Wealth is much more than how much money you pull in every year and how much your house costs. It's more a reflection of your investments and how much money you save. Not how much you spend. There are a lot of people who pull in a ton of money every year but live paycheck-to-paycheck. Wealth and income are not the same thing -- Not all wealthy people pull in a hefty income. In fact, many purposely pull in relatively low incomes in order to reduce their tax obligations. Ross Perot is a great example of this (when the book is written). Perot pays millions in taxes, but is worth billions. Even your neighbor next door might be a millionaire, but maybe the household only brings in $79,000 a year. Most Millionaires Are Self-Made -- While children of millionaires are more likely to become millionaires, very few millionaires (less than 20%) are not self-made millionaires. In fact, regular handouts from parents make it less likely that an individual will become a millionaire someday. Most millionaires worked for their money and were not constantly given Economic Outpatient Care (EOC) from their parents. Frugality Reigns Supreme -- The authors give a great analogy about building wealth. You can play a great offensive (i.e. pulling in money) and you can make a great defensive (i.e. saving your money and preserving your wealth). Playing a great offensive is wonderful, but it is really only useful for building wealth if you don't play a great defensive too (some people are capable of playing such a great offensive that the defensive really isn't important, but this is very few people). They buy discount suits, discounted new cars or used cars, they rely on very, very little credit, and status symbols aren't all that important to them. Mindset Matters -- Most millionaires are not worry-warts. The only things they really worry about are government policies that will destroy their livelihoods, but even then, they know that they can't really control the outcome of these issues directly, so they only give so much effort and so much weight to these decisions. My only quasi-criticism of this book is that the data are from 1992-1996 and the book was written in 1996. This obviously isn't the fault of the authors, and some of the conclusions are reinforced in a 2010 preface, but just take some of the data with a grain of salt. Take inflation and general industrial changes into account. Well worth the read, especially if you are looking to join the ranks of the Prodigious Accumulators of Wealth or work with them.

### ⭐⭐⭐⭐⭐ A MUST read
*by B***M on January 6, 2026*

A MUST READ for all young adults , it changed my life . Im the millionaire next-door because of this book !!

### ⭐⭐⭐⭐ The simple truth about wealth
*by A***E on March 11, 2004*

Charles Dickens (in David Copperfield) had it right: "Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery." Essentially, accumulating wealth is all about under-spending, and that's the central message of Stanley and Danko's very clear and readable book. There are numerous references in the book to academic studies of wealth (written by the authors--a university professor and a former professor) that add meat to the common sense financial bones throughout the book; however, you don't need an understanding of higher math to comprehend the message of the studies. If you don't appreciate how powerful the combination of regular saving, combined with time and compound interest, can be, then this book will open your eyes. Chances are, however, that you may already appreciate the message of this book. If so, you can buy the book and most likely still enjoy it. However, since the authors will be preaching to (your) choir, this book may not change your world. Those who really need to read this book are those who don't already appreciate the benefits of living well within their means and, as a result, greatly expanding their future means. For example, if your children are teens, they could benefit greatly from the common sense financial wisdom that runs throughout this best-seller. (Of course, your kids could listen to you, but sometimes they aren't especially eager to follow parental advice.) I've given away many copies of this book (I don't have that many children), and a number of the recipients have taken the time to tell me how this book changed their outlook on spending and saving. In a nuts-and-bolts sense, this book describes the most common characteristics of the wealthy (drawing on the authors' studies), their living habits, how and where they shop and buy homes, how they are employed, what sorts of chances in life they take (and don't take), and the long-term effects of adult childrens' continuing financial dependence on their parents. (The last point could be an eye-opener for some.) One of the authors (Stanley) has written a follow-on book, The Millionaire Mind, but I think The Millionaire Next Door is clearly the better of the two books. All in all, it's a very worthy effort.

## Frequently Bought Together

- The Millionaire Next Door: The Surprising Secrets of America's Wealthy
- The Psychology of Money: Timeless lessons on wealth, greed, and happiness
- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-22*