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๐จ Prime like a pro, finish like a boss.
Zinsser Smart Prime is a cutting-edge, zero-VOC water-based primer designed for both interior and exterior use. It bonds effortlessly to glossy and chalky surfaces without sanding, dries rapidly for quick recoating, and features advanced stain-blocking resins. Its mold and mildew resistant, waterproof film ensures long-lasting protection, making it the go-to primer for professional-quality results with eco-conscious benefits.














| ASIN | B004QAVHWA |
| Age Range Description | Adult |
| Best Sellers Rank | #55,664 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #48 in Primer Paint |
| Brand | Zinsser |
| Brand Name | Zinsser |
| Color | White |
| Color Code | White |
| Container Type | Can |
| Coverage | 100 sq. ft. |
| Customer Reviews | 4.3 out of 5 stars 422 Reviews |
| Dry Time In Hours | 2 |
| Finish Type | Matte |
| Global Trade Identification Number | 00020066188924 |
| Included Components | House Primer |
| Indoor Outdoor Usage | Indoor |
| Is Waterproof | True |
| Item Form | Liquid |
| Item Type Name | Smart Prime Primer and Sealer |
| Item Volume | 1 quarts |
| Item Weight | 3 pounds |
| Manufacturer | Rust-Oleum Corporation |
| Model Name | Zinsser Smart Prime |
| Model Number | 249727 |
| Paint Type | Watercolor |
| Part Number | 249727 |
| Size | 32 Fl Oz (Pack of 1) |
| Special Feature | Waterproof |
| Special Features | Waterproof |
| Specific Uses For Product | Interior/Exterior |
| Surface Recommendation | Multiple Surfaces |
| UPC | 020066188924 |
| Unit Count | 32 Fluid Ounces |
| Warranty Description | Warranty |
| Water Resistance Level | Water Resistant |
N**S
OMG this is a game changer!
I read reviews about this water based primer before buying and was still a bit skeptical since I was changing my black bedroom furniture white. This is the best primer I have ever used, I lightly sanded my wood furniture and since it was black and I didn't want any bleeding I used two coats of primer. This goes on like butter, total coverage with not a lot of waste. This gallon was just the right amount for two coats on 2 nightstands; a king size bed headboard and frame; and two large dressers. I did not take a lot of before pictures which makes me mad but I did have a picture of the nightstand to show how black it was. This is well worth the price.
A**.
GAME CHANGER
Game changer in my opinion. ALMOST as good as an oil base primer as far as covering stains and tannins but with the ease of use and lack of fumes that you would expect from a water based product. Two coats completely covered a pure black creosote stain. If youโve ever tried to paint over creosote stains you know how impressive this is. Adhesion is excellent assuming the prep work is done correctly and it sands with relative ease.
M**E
No issues over leftover wallpaper glue
Used it after taking down wallpaper. Some glue stayed behind, and I didnโt want it reactivating with a regular primer. This one sealed it all in, stuck well even on shiny spots, and covered everything without a problem.
D**N
A good primer for wood
We have used this primer successfully on a number of projects with wood, including a garage door in an area outdoors that is hit by a fair amount of rain. The paint has held up well even without the Sherwin Williams Emerald top coat in Cotton White that we were going to use. Emerald has a primer in it, but we thought this Smart Prime covered better than expected and so far we haven't used the Emerald on the door. This Smart Prime may be a little thicker than some other primers, which might explain its effectiveness in comparison with other primers. Remember to stir it well. We have bought 9 cans of this over about 4 years and would buy it again
R**S
Good product!
Good product for the use we had, thanks !
M**R
Good product, poor seller
I recommend this primer; it is very effective and easy to use. However, I recommend you find some other place to purchase it. Amazon shipped the can of primer on a loose box without the appropriate clips on the lid so the primer had leaked all over the inside of the box. The same day I received the bad shipment, I tried to return it. The Whole Foods Amazon desk had me call Amazon Customer Service who insisted that I had to return the product to get a refund. So we sealed up the box, just like they shipped it to me, and returned it. To date, I have not had my money refunded. All of this is very frustrating because I made every good faith effort to to follow Amazon's systems and the result is that I'm out the cost of the product because Amazon messed up. No thank you. I no longer recommend buying paint or primer from Amazon. I have found local sources for the same products I use, often for the same or better price. (Ace)
J**N
Better than bin imo
Excellent coverage with 20% h2o! I didn't have an airless sprayer handy to shoot it full strength, so I used a cheap 22v turbine sprayer. No tannins or anything bled through. Easy to sand. I like using better than Bin. Which is saying alot because I preferred Bin primmer for years. I just tried this Smart Primer on a whim.. Now it is my favorite.
M**E
Best Cabinet Primer
I don't understand why people give this a bad review or return it. It's the best primer for cabinets.
Trustpilot
1 week ago
2 weeks ago