344 kr.

Description

undefinedWhy do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them? And how can I reach them in their heart of hearts? Questions like these have probably vexed marketers since the days when shells and spears were the most popular Fast Moving Consumer Goods. The Science of Why will answer those challenges and change your vision of consumer marketing in the process. In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time. He has created a simple, easy to understand and easy to apply model of human motivation—a kind of 'periodic table' of motives that identifies, organizes, and explains the nine core motivations. This matrix contains all we need to know about why consumers do the things they do the way they do them. Dr. Forbes enhances his material with fascinating examples, anecdotes and illustrations, and supplements his narrative with real world marketing case studies. Sharing the in, humor, and understanding he's gained from over 30 years as a psychologist, researcher, and marketing consultant to CEO's worldwide, he will deliver game-changing ins and tactics to help you connect the dots from consumer motivations to business bottom lines.

Reviews

The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

Fast Delivery to Denmark

Easy Returns & Exchanges

Ask About This Product

Similar Products

Disclaimer: The price shown above includes all applicable taxes and fees. The information provided above is for reference purposes only. Products may go out of stock and delivery estimates may change at any time. desertcart does not validate any claims made in the product descriptions above. For additional information, please contact the manufacturer or desertcart customer service. While desertcart makes reasonable efforts to only show products available in your country, some items may be cancelled if they are prohibited for import in Denmark. For more details, please visit our Support Page.

Frequently Asked Questions About The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy in Denmark

Where can I buy The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy online at the best price in the Denmark?

desertcart is the best online shopping platform where you can buy The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy from renowned brand(s). desertcart delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.

Is The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy available and ready for delivery in Denmark?

desertcart ships the The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy to Copenhagen, Aarhus, Odense, Aalborg, Esbjergand more cities in Denmark. Get unlimited free shipping in 164+ countries with desertcart Plus membership. We can deliver the The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy speedily without the hassle of shipping, customs or duties.

Does desertcart have 100% authentic The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy online?

desertcart buys The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy directly from the authorized agents and verifies the authenticity of all the products. We have a dedicated team who specialize in quality control and efficient delivery. We also provide a free 14 days return policy along with 24/7 customer support experience.

Is it safe to buy The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy on desertcart?

Yes, it is absolutely safe to buy The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy from desertcart, which is a 100% legitimate site operating in 164 countries. Since 2014, desertcart has been delivering a wide range of products to customers and fulfilling their desires. You will find several positive reviews by desertcart customers on portals like Trustpilot, etc. The website uses an HTTPS system to safeguard all customers and protect financial details and transactions done online. The company uses the latest upgraded technologies and software systems to ensure a fair and safe shopping experience for all customers. Your details are highly secure and guarded by the company using encryption and other latest softwares and technologies.