---
product_id: 18763017
title: "The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society)"
price: "420 kr"
currency: DKK
in_stock: true
reviews_count: 11
url: https://www.desertcart.dk/products/18763017-the-global-village-transformations-in-world-life-and-media-in
store_origin: DK
region: Denmark
---

# The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society)

**Price:** 420 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society)
- **How much does it cost?** 420 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/18763017-the-global-village-transformations-in-world-life-and-media-in)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society): 9780195079104: Medicine & Health Science Books @ desertcart.com

Review: A Laudable Extension of McLuhan: Cool, Seminal & Involving! - Powers says that this book is not about "final answers." By God he's right! And he proceeds to effloresce a wondrous garden wrought of the print medium brimming over with fresh probes, "osmic space," brains "astonied," the secret lives of "sense ratios," and other electrific, outsized insights and invitations into the futurepresent. One could readily argue and effectively so that "The Global Village..." is indeed a worthy extension of the medium of Professor McLuhan himself, ringing true and resonating orchestrally with the spirit and vivacity of that bright, iridescent, warm and radiant bulb which, tragically, went out suddenly and left us in darkness on New Year's Eve, 1980. Feed forward 9 years. Powers'/McLuhan's "tetrad" is a mesmerizingly rich metaphor lending clarity and intensity to McLuhan's seminal 1964 probicon, "Understanding Media--The Extensions of Man." This "new" 1989 book is a MUST-read, a reverent continuance of McLuhan's oeuvre, a virtual channeling of his spirit, and in various ways easier to grasp perhaps, more accessible even, than the monumentally revolutionary/visionary UMTEOM. The beauty of McLuhan and by protraction Dr. Bruce Powers here is that these men are not pedants but facilitators. Their goal, much like that of Carl Rogers or George B. Leonard or Joseph Campbell, is not to pound stuff into brainpans, but to gently yet insistently open up minds to possibilities, perils, challenges, potentialities and joys imperative in the present reality/"reelity?" or whatever one wishes to term the agardish within which each of us swims, breathes, eats, creates, dances, defecates, procreates and seethes. If McLuhan is the sorcerer, Bruce Powers is his worthy apprentice, now successor. In fact he veritably invites all of us to be successors (McLuhanatics?), to become involved (the essential definition of "cool"). This book is exciting, invigorating, pulsating, intensely involving and above all, highly rewarding. We need more extensions of McLuhan like this one. This is a superb nonbook, a hybrid medium, and a seamless read. TGV will get your probing juices flowing. It's as revitalizing as pure MDMA (as far as "the mdma is the message" goes). Buy this deceptively modest paperback, and step into it like a hot bath.
Review: Prophetic - For those who want to understand where we are going culturally in the West, read McLuhan. Written decades ago, it is prophetic.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,136,205 in Books ( See Top 100 in Books ) #75 in Genetics (Books) #2,287 in Communication & Media Studies |
| Customer Reviews | 4.8 4.8 out of 5 stars (59) |
| Dimensions  | 8 x 5.33 x 0.51 inches |
| Edition  | Reprint |
| ISBN-10  | 0195079108 |
| ISBN-13  | 978-0195079104 |
| Item Weight  | 7.2 ounces |
| Language  | English |
| Part of series  | Communication and Society |
| Print length  | 240 pages |
| Publication date  | September 17, 1992 |
| Publisher  | Oxford University Press |

## Images

![The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - Image 1](https://m.media-amazon.com/images/I/71-YkyyolUL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Laudable Extension of McLuhan: Cool, Seminal & Involving!
*by T***K on December 9, 2000*

Powers says that this book is not about "final answers." By God he's right! And he proceeds to effloresce a wondrous garden wrought of the print medium brimming over with fresh probes, "osmic space," brains "astonied," the secret lives of "sense ratios," and other electrific, outsized insights and invitations into the futurepresent. One could readily argue and effectively so that "The Global Village..." is indeed a worthy extension of the medium of Professor McLuhan himself, ringing true and resonating orchestrally with the spirit and vivacity of that bright, iridescent, warm and radiant bulb which, tragically, went out suddenly and left us in darkness on New Year's Eve, 1980. Feed forward 9 years. Powers'/McLuhan's "tetrad" is a mesmerizingly rich metaphor lending clarity and intensity to McLuhan's seminal 1964 probicon, "Understanding Media--The Extensions of Man." This "new" 1989 book is a MUST-read, a reverent continuance of McLuhan's oeuvre, a virtual channeling of his spirit, and in various ways easier to grasp perhaps, more accessible even, than the monumentally revolutionary/visionary UMTEOM. The beauty of McLuhan and by protraction Dr. Bruce Powers here is that these men are not pedants but facilitators. Their goal, much like that of Carl Rogers or George B. Leonard or Joseph Campbell, is not to pound stuff into brainpans, but to gently yet insistently open up minds to possibilities, perils, challenges, potentialities and joys imperative in the present reality/"reelity?" or whatever one wishes to term the agardish within which each of us swims, breathes, eats, creates, dances, defecates, procreates and seethes. If McLuhan is the sorcerer, Bruce Powers is his worthy apprentice, now successor. In fact he veritably invites all of us to be successors (McLuhanatics?), to become involved (the essential definition of "cool"). This book is exciting, invigorating, pulsating, intensely involving and above all, highly rewarding. We need more extensions of McLuhan like this one. This is a superb nonbook, a hybrid medium, and a seamless read. TGV will get your probing juices flowing. It's as revitalizing as pure MDMA (as far as "the mdma is the message" goes). Buy this deceptively modest paperback, and step into it like a hot bath.

### ⭐⭐⭐⭐⭐ Prophetic
*by M***. on July 28, 2015*

For those who want to understand where we are going culturally in the West, read McLuhan. Written decades ago, it is prophetic.

### ⭐⭐⭐⭐ Four Stars
*by T***S on June 26, 2018*

Excellent!

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.dk/products/18763017-the-global-village-transformations-in-world-life-and-media-in](https://www.desertcart.dk/products/18763017-the-global-village-transformations-in-world-life-and-media-in)

---

*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-01*