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✨ Cover roots like a pro, stay flawless all day! 💧
COLOR WOW Root Cover Up is a lightweight, mineral powder that instantly conceals roots, grays, and thinning spots with a water-resistant formula that lasts until shampoo. Free from harsh chemicals and cruelty-free, it blends naturally with reflective pigments to create the appearance of thicker, fuller hair—perfect for busy professionals who demand flawless, no-mess touch-ups between salon visits.







| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #1,568 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 5,939 Reviews |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Powder |
| Item Weight | 4.54 g |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW543 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1 Ounce |
C**L
Natural looking, Medium Brown, scalp cover and gray roots cover
I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).
C**.
Easy to blind Gray away
This is my second time buying this product. It’s great for getting you to that next hair appointment. You can control how dark how light and put it right where you want it. Washes out easily. Would recommend for helping blend those grays away.
M**O
Worth the price, really covers bald spot without looking heavy, not messy.
Excellent -- covers gray and bald spots. Does not come off unless washed with shampoo or soap, will not run. If you put too much, just the excess off with tissue or those make up removing cloths (dry).
A**R
Okay
It works okay does not last all day and stays on pretty well but if you sweat lot or is exposed to a lot of water via rain then it is going to disappear no matter what
C**I
A no-regret switch from root spray for easy and effective grey coverage
Ordering this Color Wow root-touch up was my first time trying a powder instead of a spray, and I was dubious, but wow, consider me a convert. I’m 47 and I get my roots touched up every 4-6 weeks but these days the appointments can’t come fast enough—I have naturally dark brown fair and the copious silver-white I have in front just starts showing back up so danged fast. I had been using L’Oréal root spray, but didn’t like how it ran and streaked or how hard it was to attain eceb coverage with the spray. This Color Wow powder doesn’t leave half the mess—even with a little fall-out, it’s just so much easier to avoid leaving too much on the scalp. It kind of magically clings to grey hair so I don’t even have to feel like I need to spend a lot of time being hyper-precise. It seems to last well throughout the day and while it costs a good deal more than the type of root spray I was purchasing, I can already tell it’s going to last much longer. This was a fortuitous purchase—I won’t switch back.
M**L
Great Coverage...Quick and Easy
Great product for root coverup between colorings. Quick, easy, and good coverage. It stays until my next washing (2-3 days for me).
S**Y
Great product
This is a great product. It works really good for temporary touch ups or in between dying. It’s a bit expensive but you will not regret the purchase.
M**S
Yes but No, unfortunately
I gave this a try but unfortunately it is not natural looking at all. The brush is too harsh and when you apply the color, it colors your scalp not necessarily your hair, so you end up with a big patch of color that doesn't blend in with your hair. It is so obvious, I am not using this and still searching for other options.
A**A
Tolles Produkt
Super deckend, würde ich wiederkaufen, Verpackung top.
C**N
Génial!
Aide vraiment entre deux colorations. Je recommande
H**D
The Best Root Cover-Up I’ve Tried
This Root Cover Up in Medium Brown is my absolute go-to for covering roots. It blends seamlessly with my hair color and looks completely natural - no harsh lines or obvious patches. What I really appreciate is that it doesn’t change the texture of my hair. It doesn’t feel sticky, heavy, or stiff, and it doesn’t make my hair look dull. It just looks like my natural color. It’s quick, easy to apply, and perfect for stretching time between appointments. I always keep this on hand - highly recommend!
A**A
Muy bien
Definitivamente este producto es un milagro, cumple perfectamente con lo que promete, yo creo que por eso su nombre Wow con este producto
V**R
Ravie
je suis très satisfaite , la poudre est bien pigmentée et tient bien sur le cheveux. Appliquer mèche par mèche, il faut bien tendre la mèche, la plaquer contre le cuir chevelu et étirer la poudre avec le pinceau. Parfait permet d'attendre un peu entre 2 visites chez le coiffeur, les racines sont dissimulées.La couleur est fidèle à la photo. J'ai beaucoup de mèches blondes et j'ai pris le brun moyen pour mes racines sur les conseils de ma coiffeuse et je ne regrette pas. En plus contrairement au produit en bombe,qui colle les cheveux , avec ce produit les cheveux reste souple. je recommande ce produit
Trustpilot
3 weeks ago
1 month ago