---
product_id: 129165939
title: "Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1"
brand: "clairol"
price: "136 kr"
currency: DKK
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.dk/products/129165939-clairol-natural-instincts-demi-permanent-hair-dye-4-dark-brown
store_origin: DK
region: Denmark
---

# Zero ammonia, gentle formula 37 natural shades, demi-permanent Coconut Oil + Aloe conditioning Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1

**Brand:** clairol
**Price:** 136 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Transform your hair, transform your vibe!

## Quick Answers

- **What is this?** Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1 by clairol
- **How much does it cost?** 136 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/129165939-clairol-natural-instincts-demi-permanent-hair-dye-4-dark-brown)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray Blurring Magic:** Seamlessly blend away grays for a youthful, natural finish
- • **DIY Pro-Level Results:** Save $$$ and time with an easy, at-home salon experience
- • **Zero Ammonia, Zero Stress:** Protect your hair’s health with a gentle, non-damaging formula
- • **Glossy, gotta-have-it shine:** Achieve salon-worthy radiance with every application
- • **Vegan & Cruelty-Free Confidence:** Feel good about your look with a conscious, plant-powered dye

## Overview

Clairol Natural Instincts Demi-Permanent Hair Dye in Dark Brown offers a zero ammonia, vegan formula enriched with Coconut Oil and Aloe to condition and protect hair while delivering rich, natural-looking color. With 37 shades available, it gently blurs grays and provides a glossy finish that gradually fades, making it perfect for low-commitment, at-home color refreshes.

## Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Review: DIY hair at home- yes you can do it! And no $200+ salon bill to pay!🙌🏻 - Okay hear me out!! DIY boxed hair dye to use at home.. yup sounds terrifying. I’ve never dyed my hair myself or anywhere other than at a well known salon with someone I trust with my life to do it for me. Well these days who has $200+ to throw at a salon?! Enter, the Clairol demi-permanent hair dye in cool light brown. This is super close to the same color my hairdresser used on me when I decided to go back to my natural hair color after being blonde for over a decade. Well after paying so much to get it redone a few times as it washed out and grew, I had to consider my DIY options. 👇🏻 I added before and afters for reference of course but wow 🤩 LOVE LOVE LOVE!!! First off, this color is great and really brought my hair back to life with covering up the blonder color that is growing out still (see my before photos for reference- it’s grown out like halfway-ish so far). The cool light brown color has no warm tones in it. I do not do warm/red tones of any kind in my hair and it would not go with my skin tone so it’s important that I found something that is strictly cool color tones. This also covered up my grays that I unfortunately already have on the top smack dab middle of my head so that was a nice bonus! Second, the dye adds a CRAZY amazing glossy look and feel to your hair. I am most definitely using this again in a couple months if not just for the glossy effect ✨ It revived my hair and brought me back from drab to fab! The application is super easy- I mixed it up as instructed and poured the whole bottle all over my head and made sure to cover it all. 20 minutes of sitting and then showering it off and voila!🤌🏻 Not to mention, they include a conditioner with this and it is amazing!! Also adds glossiness to my hair everytime I use it. There is plenty of conditioner to use and maintain for after the dye job which is nice. I only wash my hair once a week so I expect it to tide me over until I dye it again. Again, my photos here speak for themselves but go ahead and DIY that sh*t girl! We saving moneys in 2026 okurrr 💅
Review: Gentle and natural looking color - I only have some greying around the hairline but I think this would still blend with more greying. I put it on my roots and hairline first for 10 minutes then apply the rest. The box says do 20 minutes, but I leave on for 30 mins because I really want to make sure those greys are getting soaked to the max. Use your judgement depending how porous your hair is. If I were to get stinging, I would wash it off sooner. For me, the color feels really gentle and no stinging or discomfort. It smells nice. I have been using Natural Instincts color for many years, doing the fun colors as a teen sometimes. I don't do the fun colors as often now mainly because with my greying it's such a delicate balance, like redoing the roots and all then i have pink hair with brown and grey roots.. don't always feel up to the increased maintenance. If anything, I think the formula has gotten even better and gentler/more natural over the years. The color I got was 6C which is a neutral light brown. My natural color has lots of gold in it so I offset it by doing neutral or cooler shades of brown, as inevitably my natural gold tones will start to show thru as the color fades. For this brand, the neutral and cool shades truly remove my brassiness and the greys are blended into a light brownish or highlight looking, for about 5-6 weeks. Sadly, my greys don't always 100% absorb the color, sometimes I still have some greys but they are blended into highlighted tones. It takes more intensive work to fully color the greys, more intense than semi-permanent color. During the summer I do a warmer shade like the light caramel brown, I like to rotate out seasonally with slight color changes. It looks even better when out in the sun as the sun naturally lightens it. Over the past 6 months I experimented with color depositing shampoos. They actually cover my grey better, like near 100%, BUT it absolutely destroyed and dried out my hair to the point I suffered significant hair loss. Natural Instincts never has been harsh like that for my thinner porous hair, from now on I am sticking to this and similar gentle brands.

## Features

- Enhance your look with rich, radiant color and glossy, gotta-have-it shine
- It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant
- This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
- One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
- Available in 37 shades of blonde, brown, black and red

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KRT2WFR |
| Best Sellers Rank | #992 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Hair Color |
| Brand | Clairol |
| Brand Name | Clairol |
| Color | 4 Dark Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 15,178 Reviews |
| Global Trade Identification Number | 03614226794444 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Height | 6.31 inches |
| Item Weight | 195 Grams |
| Manufacturer | Wella |
| Material Features | With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant. |
| Material Type Free | Ammonia Free & Paraben Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually. |
| Unit Count | 5.85 Fluid Ounces |

## Product Details

- **Brand:** Clairol
- **Color:** 4 Dark Brown
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.

## Images

![Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81nvxWFmhwL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is Natural Instincts permanent?**
A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

**Q: Does Natural Instincts hair color cover gray hair?**
A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

**Q: Should I apply Natural Instincts to dry or damp hair?**
A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

**Q: Will Natural Instincts damage my hair?**
A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

**Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?**
A: Yes, do a strand test before coloring your whole head to ensure you have the timing down.

## Customer Reviews

### ⭐⭐⭐⭐⭐ DIY hair at home- yes you can do it! And no $200+ salon bill to pay!🙌🏻
*by M***N on January 16, 2026*

Okay hear me out!! DIY boxed hair dye to use at home.. yup sounds terrifying. I’ve never dyed my hair myself or anywhere other than at a well known salon with someone I trust with my life to do it for me. Well these days who has $200+ to throw at a salon?! Enter, the Clairol demi-permanent hair dye in cool light brown. This is super close to the same color my hairdresser used on me when I decided to go back to my natural hair color after being blonde for over a decade. Well after paying so much to get it redone a few times as it washed out and grew, I had to consider my DIY options. 👇🏻 I added before and afters for reference of course but wow 🤩 LOVE LOVE LOVE!!! First off, this color is great and really brought my hair back to life with covering up the blonder color that is growing out still (see my before photos for reference- it’s grown out like halfway-ish so far). The cool light brown color has no warm tones in it. I do not do warm/red tones of any kind in my hair and it would not go with my skin tone so it’s important that I found something that is strictly cool color tones. This also covered up my grays that I unfortunately already have on the top smack dab middle of my head so that was a nice bonus! Second, the dye adds a CRAZY amazing glossy look and feel to your hair. I am most definitely using this again in a couple months if not just for the glossy effect ✨ It revived my hair and brought me back from drab to fab! The application is super easy- I mixed it up as instructed and poured the whole bottle all over my head and made sure to cover it all. 20 minutes of sitting and then showering it off and voila!🤌🏻 Not to mention, they include a conditioner with this and it is amazing!! Also adds glossiness to my hair everytime I use it. There is plenty of conditioner to use and maintain for after the dye job which is nice. I only wash my hair once a week so I expect it to tide me over until I dye it again. Again, my photos here speak for themselves but go ahead and DIY that sh*t girl! We saving moneys in 2026 okurrr 💅

### ⭐⭐⭐⭐⭐ Gentle and natural looking color
*by P***T on January 25, 2024*

I only have some greying around the hairline but I think this would still blend with more greying. I put it on my roots and hairline first for 10 minutes then apply the rest. The box says do 20 minutes, but I leave on for 30 mins because I really want to make sure those greys are getting soaked to the max. Use your judgement depending how porous your hair is. If I were to get stinging, I would wash it off sooner. For me, the color feels really gentle and no stinging or discomfort. It smells nice. I have been using Natural Instincts color for many years, doing the fun colors as a teen sometimes. I don't do the fun colors as often now mainly because with my greying it's such a delicate balance, like redoing the roots and all then i have pink hair with brown and grey roots.. don't always feel up to the increased maintenance. If anything, I think the formula has gotten even better and gentler/more natural over the years. The color I got was 6C which is a neutral light brown. My natural color has lots of gold in it so I offset it by doing neutral or cooler shades of brown, as inevitably my natural gold tones will start to show thru as the color fades. For this brand, the neutral and cool shades truly remove my brassiness and the greys are blended into a light brownish or highlight looking, for about 5-6 weeks. Sadly, my greys don't always 100% absorb the color, sometimes I still have some greys but they are blended into highlighted tones. It takes more intensive work to fully color the greys, more intense than semi-permanent color. During the summer I do a warmer shade like the light caramel brown, I like to rotate out seasonally with slight color changes. It looks even better when out in the sun as the sun naturally lightens it. Over the past 6 months I experimented with color depositing shampoos. They actually cover my grey better, like near 100%, BUT it absolutely destroyed and dried out my hair to the point I suffered significant hair loss. Natural Instincts never has been harsh like that for my thinner porous hair, from now on I am sticking to this and similar gentle brands.

### ⭐⭐⭐⭐⭐ Nice color and not offensive application
*by S***H on June 5, 2025*

Pleasantly surprised! I have been dying my hair my entire life, mostly bleaching it very light blonde. This not only was damaging my hair a lot, but takes time to properly tone, conditioning treatments, etc. After I had my daughter i didnt have time to keep doing all that and had the salon try to darken it, and they did, but it was a hard transition from blonde to a more “mousey” brown. On top of that, it faded severely die to my hair being bleached previously, the ends lightened up alot and looked bad. I read that this type of hair dye was less harsh on your hair and picked a color close to my natural color and chose BBZ, or light carmel brown. First off, it didnt smell offensive and like chemicals, which I was shocked by. It actually smells nice. That alone made it a positive experience. The conditioner is pretty decent, and the color came out beautifully. Its thin, and drips easy, but if you take your time i find that it is very easy to apply and make sure you do not miss any spots. Color is vibrant and not brassy. Hair feels soft. I will use this product again.

## Frequently Bought Together

- Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 1

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-29*