---
product_id: 128299408
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Brown 6, 1 Hair Dye Kit (Pack of 2)"
brand: "l'oreal paris"
price: "415 kr"
currency: DKK
in_stock: true
reviews_count: 12
category: "L'oreal Paris"
url: https://www.desertcart.dk/products/128299408-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: DK
region: Denmark
---

# Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Brown 6, 1 Hair Dye Kit (Pack of 2)

**Brand:** l'oreal paris
**Price:** 415 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Brown 6, 1 Hair Dye Kit (Pack of 2) by l'oreal paris
- **How much does it cost?** 415 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/128299408-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, gloves, and a shine-enhancing conditioner infused with UV filters and Vitamin E for silky, resilient hair.
- • **Gray Coverage Mastery:** Effectively covers stubborn grays with rich, natural-looking tones that blend seamlessly from root to tip.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks—no more dull roots or brassiness.
- • **Precision Application:** No-drip gel formula ensures mess-free, salon-quality coverage with every use, perfect for busy professionals.
- • **Salon-Quality Results at Home:** Achieve professional-grade, multi-dimensional color in over 50 luminous shades without the salon price or wait.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying hair color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this kit offers salon-quality gray coverage and vibrant color in over 50 shades—all designed for all hair types and easy at-home use.

## Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Excellent Performance & Endurance from L'Oreal - Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07D9SRL9D |
| Best Sellers Rank | #160 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (54,584) |
| Item model number  | 071249378588 |
| Manufacturer  | L'Oreal Multipacks Ameripac |
| Product Dimensions  | 2.26 x 7 x 6.25 inches; 1.15 Pounds |
| UPC  | 071249378588 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 6 Light Brown
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Brown 6, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/81NhMictViL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Excellent Performance & Endurance from L'Oreal
*by S***O on December 12, 2025*

Thank you L'Oreal for this Superior Hair Color. I'm very impressed to come back to box dyes and find such an excellent performing product! Who knew L'Oreal had gotten this impressively great at this price point? I certainly didn't. I am switching from e-salon because the color isn't working for me any longer after years of using the same products. I'm using this and the L'Oreal Root Magic and I'm saving money, and my hair looks better! WOW! THANK YOU THANK YOU THANK YOU

### ⭐⭐⭐⭐⭐ Great at home hair dye to cover your gray hair
*by A***F on October 15, 2025*

I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Brown 6, 1 Hair Dye Kit (Pack of 2)
- L'Oreal Paris Excellence Creme Permanent Hair Color, 6 Light Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.dk/products/128299408-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.dk/products/128299408-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

---

*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-04*