---
product_id: 112464781
title: "Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml"
brand: "prija"
price: "263 kr"
currency: DKK
in_stock: true
reviews_count: 8
category: "Prija"
url: https://www.desertcart.dk/products/112464781-prija-fortifying-shampoo-cleanses-and-revitalises-with-eruca-sativa-all
store_origin: DK
region: Denmark
---

# Vegan-friendly, cruelty-free Hydrating formula for shine & texture 100% Made in Italy Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml

**Brand:** prija
**Price:** 263 kr
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with Italy’s finest fortifying touch 🇮🇹

## Quick Answers

- **What is this?** Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml by prija
- **How much does it cost?** 263 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/112464781-prija-fortifying-shampoo-cleanses-and-revitalises-with-eruca-sativa-all)

## Best For

- prija enthusiasts

## Why This Product

- Trusted prija brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Ethical Beauty:** Feel good about your hair care with a 100% vegan, cruelty-free formula.
- • **Aromatherapy Infused Wash:** Transform your routine with a soothing, warm fragrance that pampers your senses.
- • **Universal Hair Type Solution:** One shampoo to cleanse and revitalize all hair textures effortlessly.
- • **Authentic Italian Craftsmanship:** Experience premium hair care rooted in Italy’s beauty heritage.
- • **Cuticle Recompaction Technology:** Strengthens hair structure for visibly healthier, shinier strands.

## Overview

Prija Fortifying Shampoo is a 380ml vegan-friendly, hydrating shampoo made in Italy, designed for all hair types. It cleanses deeply while recompacting hair cuticles to improve shine and texture. Infused with a warm, relaxing fragrance, it offers an aromatherapeutic experience that enhances hair health and sensory indulgence.

## Description

Find the biggest selection of products from Prija. Shop online for fragrances, make-up and cosmetics, skin care, nail care, male grooming and more at desertcart.co.uk.

Review: Nothing else comes close - I started off using the combined shampoo and body wash, which I loved. When the bottle was nearly empty I went to order more and it was out of stock so I ordered this one instead. It’s fantastic stuff. Not a lot of lather, as others have said, but it really cleans my hair and leaves it soft and shiny. I never use conditioner and my hair looks so healthy now. I still use the combined bottle too, but only as body wash.
Review: Great - Really lovely shampoo

## Features

- Explore the essence of Italian beauty with Prija Fortifying Shampoo, crafted entirely in Italy, ensuring an authentic experience.
- Prija Fortifying Shampoo is formulated to be ideal for all hair types, offering a universal solution for cleansing and conditioning, regardless of your hair's unique needs.
- Experience the benefits of a shampoo that goes beyond cleansing. Prija's Fortifying Shampoo helps to recompact the hair cuticle, supporting healthier and shinier hair with each use.
- Trust in the proven effectiveness of Prija's Fortifying Shampoo. This shampoo enhances both the structure and appearance of your hair, ensuring tangible results that speak to its quality and performance.
- Elevate your daily hair care routine with the warm and relaxing fragrance of Prija. This fortifying shampoo not only pampers your hair but also indulges your senses, making each wash a soothing and aromatic experience.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0792HY4BP |
| Active Ingredients | betaine |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Strengthening and fortifying hair |
| Best Sellers Rank | 109,284 in Beauty ( See Top 100 in Beauty ) 3,350 in Shampoos (Beauty) |
| Brand | Prija |
| Brand Name | Prija |
| Country Of Origin | Italy |
| Customer Reviews | 4.6 out of 5 stars 96 Reviews |
| Global Trade Identification Number | 07640163065589 |
| Hair Type | All |
| Hair type | All |
| Item Dimensions | 5.8 x 5.8 x 20 centimetres |
| Item Form | Liquid |
| Item Weight | 430 Grams |
| Item form | Liquid |
| Item height | 20 centimetres |
| Liquid Volume | 380 Millilitres |
| Manufacturer | GFL SRL |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Other Special Features of the Product | Aromatherapy |
| Recommended Uses For Product | Smoothening |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 380.0 millilitre |

## Product Details

- **Age range (description):** Adult
- **Brand:** Prija
- **Hair type:** All
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml - Image 1](https://m.media-amazon.com/images/I/313pvZkE5PL.jpg)
![Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml - Image 2](https://m.media-amazon.com/images/I/51N2FaX95cL.jpg)
![Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml - Image 3](https://m.media-amazon.com/images/I/61LgBAZY2XL.jpg)
![Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml - Image 4](https://m.media-amazon.com/images/I/71jyIGlFdCL.jpg)
![Prija Fortifying Shampoo Cleanses and Revitalises with Eruca Sativa for All Hair Types, Hydrating Shampoo Improves Shine and Texture, Vegan Friendly 380ml - Image 5](https://m.media-amazon.com/images/I/71vQEq53AQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Nothing else comes close
*by P***N on 11 January 2025*

I started off using the combined shampoo and body wash, which I loved. When the bottle was nearly empty I went to order more and it was out of stock so I ordered this one instead. It’s fantastic stuff. Not a lot of lather, as others have said, but it really cleans my hair and leaves it soft and shiny. I never use conditioner and my hair looks so healthy now. I still use the combined bottle too, but only as body wash.

### ⭐⭐⭐⭐⭐ Great
*by J***K on 10 July 2025*

Really lovely shampoo

### ⭐⭐⭐⭐⭐ Beautiful shampoo
*by L***Y on 13 December 2024*

The best shampoo I have used bearing in mind I have long hair that dries at the ends and becomes oily at the scalp. It is good on its own, without conditioner, leaving the hair silky with a feeling of weight. It does not lather up very much and I use about eight squirts a wash once a week.

## Frequently Bought Together

- Prija Fortifying and Strengthening Shampoo with Eruca Sativa (12.84 fl oz) - For all Hair Types - Vegan Friendly - Dermatologically Tested - Made with 100% Recycled Bottle
- Prija Protective Hair Conditioner with Green Walnut Extract (12.84 fl oz) - For all Hair Types - Vegan Friendly - Dermatologically Tested - Made with 100% Recycled Bottle
- Prija Vitalizing Shower Gel & Shampoo with Ginseng (12.84 fl oz) - Toning and Revitalizing - Vegan Friendly - Dermatologically Tested - Made with 100% Recycled Bottle

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**Shop now:** [https://www.desertcart.dk/products/112464781-prija-fortifying-shampoo-cleanses-and-revitalises-with-eruca-sativa-all](https://www.desertcart.dk/products/112464781-prija-fortifying-shampoo-cleanses-and-revitalises-with-eruca-sativa-all)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-22*