Layrite Deluxe Cement Clay, White, Mild Cream Soda, 1.5 Oz

I got this product to style my hair. I like the cement clay because it has a matte finish, so you can't tell that it's there and it avoids the shiny or glossy look of other products. It also just works great and holds my hair well. Overall, quality product that beats out its competition. Also, it's great that it's made locally.

Works great on beards. Easy to use, stays strong all day and washes out easily

Product works well with just a small amount.. jar is a generous portion for a very competitive price.. I will probably order the lesser strength in the future as the strong hold is a bit more than I require.

I just got my first faux hawk haircut, and have been trying different styling products left and right. Some were too gooey, some made my hair feel crusty, and some didn't dare to hold up my hair (the top is like 3-4 inches). I also dance, exercise, etc, so I needed something that could hold up all day. I bought maybe 20 or so different options to try, took notes on each, and ranked them on the qualities I needed. Granted, everyone has different hair needs. For me though, this is an amazing product. It keeps the hair flexible, yet holds strong. It has a matte look and provides texture and spikiness without being crusty. It does not make my allergies go mad. It also washes out SUPER easily! Best of all, it has a delicious, vanilla-like fragrance that I just love to smell. Bonus points- I found out if applied on dry hair and I use a fine tooth comb or brush to brush my hair into shape, it will stay up all day with just the one product! Before, I was using a base volume product to blow dry hair, then add a second product. Now I can just let my hair air dry, and put a little of this in! The big jar is also an amazing value. Thank you so much for this product, Layrite.

This is hands-down my absolute favorite pomade I’ve been loyal to it since I was 18, and now at 31, it’s still the only one I truly trust with my hair. I even still have one of the older tin designs tucked away as a keepsake (the older look was cool), but I have to say, the new packaging is a fantastic upgrade, just looks like more of a premium product now. My hair is incredibly unruly: with multiple stubborn cowlicks that refuse to behave no matter what I try. Other products either fail to hold them down or leave my style falling flat by lunchtime. This pomade changes everything it completely tames those cowlicks, provides rock-solid all-day hold, and keeps everything looking sharp from morning to night without feeling stiff or crunchy. The scent is another huge win. It’s labeled as cream soda, but to me, it comes across as a smooth, creamy vanilla with a subtle smoky undertone warm, inviting, and never overpowering. It’s subtle enough that it layers perfectly under cologne or just on its own without clashing or filling the room. I’ve used plenty of heavily scented products that become headache-inducing, but this one is spot-on: noticeable up close but polite from a distance. Application is effortless too. It emulsifies beautifully in my hands with just a quick rub, scoops out smoothly, and distributes evenly whether I’m applying it to dry hair for a more textured look or damp for extra control. Throughout the day, my hair stays workable no flaking, and I can restyle if needed without starting from scratch. I’ve tried a ton of pomades over the years high-hold, medium, water-based, oil-based and nothing else has matched this one for my hair type. Seriously, I don’t know why I ever experimented with anything else; this is the gold standard for me. My one (and only) minor critique is that I’d love to see healthier, cleaner ingredients in the formula. There are a couple of components I’m not thrilled about from a long-term health perspective, which prevents me from giving it a perfect 5 stars. That said, the performance is so outstanding that it’s still a solid 4.5/5 in my book, and I keep coming back to it anyway. If you’re dealing with stubborn, cowlick-prone hair and want reliable, all-day control with a great subtle scent, do yourself a favor and give this one a shot you might just find your holy grail too! Highly recommended.

Works well and it’s priced right.

I have to leave a review on how good this product is after trying the "BASED" products. This give good texture, doesnt leave your hair greasy or crunchy. I'd say its low shine and paired with a texture powder like level 3 its a perfect combo. this has been my bread and butter. washes off easy. I love the scent, its faint but its there: vanilla. Its not as expensive as other "premium" tiktok products mentioned before. I have thick black straight hair and this is chefs kiss. Its so hard to find products that can actually hold my hair.

I've been using this product for years and otherwise like it. The last few I've received have been totally dried out. It's like a solid block. I've added some water and tried to soften it, but it's not the same, and it's difficult to apply. I'll be searching for a different product.

Great product not too heavy not too hard to wash away and doesn’t look greasy or wet

Genial producto para mí uso

Same as what I buy at hairdresser, except didn't have to leave the house

Parfait Tenue parfaite, très bonne odeur Un classique

Perfect for thick hair, have been looking for a good product to style my hair my whole life, this is the one