Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
Product ID: 11012826
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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more Review: Excelent - Having attended to the Kellogg's Competitive Strategy program in campus, the book is a great resource since it provides the theory on which the program is based. The best of this book is how it uses Economic principles and Mathematics to teach Strategy, instead of the classic "great concepts" books about Strategy. This book explains how Value is created and captured, and what a good Strategy does for a firm to capture most of the value that is created in the entire chain. I recommend it. Review: Better than the class! - I bought this book for a class in my business school. The professor wasn't very good, the class wasn't very good, but this book actually was! I learned more from reading it than from the rest of the class. It is simple, concise, but explains aspects of strategy in a relevant, real world easy to understand fashion. I think this book is effective and a good, not too long, not too technical read.
| Best Sellers Rank | #475,033 in Books ( See Top 100 in Books ) #515 in Business Management (Books) #583 in Strategy & Competition #1,140 in Strategic Business Planning |
| Customer Reviews | 4.1 out of 5 stars 45 Reviews |
C**E
Excelent
Having attended to the Kellogg's Competitive Strategy program in campus, the book is a great resource since it provides the theory on which the program is based. The best of this book is how it uses Economic principles and Mathematics to teach Strategy, instead of the classic "great concepts" books about Strategy. This book explains how Value is created and captured, and what a good Strategy does for a firm to capture most of the value that is created in the entire chain. I recommend it.
J**Y
Better than the class!
I bought this book for a class in my business school. The professor wasn't very good, the class wasn't very good, but this book actually was! I learned more from reading it than from the rest of the class. It is simple, concise, but explains aspects of strategy in a relevant, real world easy to understand fashion. I think this book is effective and a good, not too long, not too technical read.
X**R
Easy to follow and practical advice
We read this book as part of my MBA program. I enjoyed the layout and examples provided. It was full of practical management strategies and advice. It went on my book shelf instead of back to the bookstore at the end of the class.
V**E
Michael Porter Fan Approved
As a fan of Michael Porter's brilliant research and now classic books, I approve this book. You will be hooked by the end of the first chapter. I would not dare say this book can replace familiarizing yourself with Porter's work, but it supplements it perfectly. You learn by forming connections and this book will help you do just that. You won't regret buying this book, and you will be hooked by the end of the first chapter. Hopefully the fine folks over at Kellogg continue writing more books.
H**E
An essential handbook in your briefcase!!
This is not a bible for strategy and actually it's a collection of some good articles, but you could find it useful when you flip it page after page. I read it twice completely and I have highlighted some useful points for strategy making or implementation. You won't regret to keep one in your briefcase.
N**L
Five Stars
Great book!
R**G
Good read
Inspiring and useful
P**T
Two Stars
Would not recommend.
Y**F
Awesome book
What a book! This is what I was looking for as a student of advanced strategy. The B-C model is the greatest take away for me from this book.
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3 weeks ago
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